Our expertise / Promotions & live entertainment

Experiences that move people.

Where talent, audience, and execution meet.

The approach

JLE’s live entertainment experience spans concerts, sporting events, celebrity appearances, and brand-led experiences. John Lewis’s broader promotion history also includes John Lewis Entertainment Group and BillboardLive.

Artist relationships, event positioning, promotional strategy, and production coordination across live music experiences.

Commercial development and event partnerships that bring together athletes, sponsors, media, venues, and audiences.

Celebrity appearances and entertainment partnerships designed around the audience, the brand, and the moment.

From the promotion archive

Selected archival materials from the promotion history of John Lewis and his companies. Historical events do not imply current artist representation.